Earlier this week, Liefeld directed his Twittter followers to this amazing breakdown on iFanboy explaining why Deadpool is getting so many books:
In April, Marvel placed 95 books in the Diamond Top 300. The AVERAGE Marvel comic sold 28,460 units into the direct market. 53 books sold less than that average, 42 books sold more. Now let’s take a look at how each of the Deadpool-related books fared:
Captain America: Who Won’t Wield the Shield? – 32,477 copies
Deadpool Corps #1 – 39,466 copies
Deadpool #22 – 43,061 copies
Deadpool & Cable #25 – 38,424 copies
Deadpool Team-up #894 – 28,835 copies
Deadpool: Merc with a Mouth #10 – 33,803 copies
Hulked Out Heroes #1 – 37,665 copies
Hulked Out Heroes #2 – 35,065 copies
World War Hulks #1 (featuring Deadpool) – 41,398 copies
Average DP Sales – 36,688 copies
Two things worth noting here:
1) Every single Deadpool related book sold more than the Marvel average
2) The average sales for DP related titles were 29% higher than overall Marvel sales
Wow - if iFanboy's numbers are correct, I really can't blame Marvel for pumping these titles out - it's like printing free money! (BTW - it's a great article. Do yourself a favor and read the whole thing.)
It is now clear that the blame for the oversaturation of Wade Wilson is on us, the comic fans. And while I don't consider Deadpool to be worthy of starring in every other Marvel title produced, I guess if he's helping the industry and getting people into comic shops, I can't complain.
And don't get me wrong, I really do like Deadpool. But I really like donuts too. With donuts, after eating a few, my blood sugar shoots through the roof, making downing another nearly impossible. Oh, I CAN do it, I assure you. But I feel like crap afterwards.
And that's why I cut myself off at 3 Deadpool titles: Merc with a Mouth, Deadpool, and Team-Up.
On a related note, I've also voiced my opinion on reverting to original numbering to boost sales (like going from Captain America #50 to #600). I hate it. It's lame and it messes with my self-diagnosed comic OCD. But the one title that gets a pass here is Deadpool. Not even a year after releasing Deadpool #900, there's been a solicitaion for Deadpool #1000.
Has it really been 100 issues since Deadpool #900? Who cares! Some of comics’ top creators take aim at the Merc with a Mouth in this massive 104-page special that pits the Deadpool against a cavalcade of baddies – including urban cannibals…underage hit men…mimes from outer space…and Lady Luck herself.
I love it! It's the only title that actually acknowledges the ridiculousness of the renumbering system.
BTW - you can learn more about that Deadpool shoe here.
I'm off to start my holiday weekend - see ya back here Tuesday...